On the band’s YouTube channel, for example, you will not only encounter the dance video, the dance practice video, the making-of video, reaction videos, and several TikTok dance challenges, including one that features Jimin of BTS dancing next to Soobin and Beomgyu. The song is just one component of the “Sugar Rush Ride” incursion. Ostensibly it’s a song about temptation-“and the devil said / ha, ha! / gimme more / gimme gimme more”-but it’s less a track and more of a 360-degree multimedia experience that gets airdropped onto your head. The highlight is the pre-chorus that builds into an anti-drop that feels like an airlock was opened and all the oxygen gets sucked out of the chamber. “Sugar Rush Ride” does a lot of stuff that’s cool and sonically interesting. Pants, $1,650, by Saint Laurent by Anthony Vaccarello. On Taehyun: Jacket, $3,390, by Saint Laurent by Anthony Vaccarello. Boots, $1,250, by Saint Laurent by Anthony Vaccarello. On Beomgyu: Harness, $1,890, and jacket, $3,990, by Alexander Mcqueen. Ring (on right ring finger,) $5,000, ring (on left index ringer), $10,000, and ring (on right index finger), $6,000, by Hoorsenbuhs. Ring (on left ring ringer), $1,120, by Shay Jewelry. Boots, $1,450, by Saint Laurent by Anthony Vaccarello. On Soobin: Jacket, $6,800 for suit, and shirt, $1,950, by Ferragamo. Ring (on left hand), $10,000, and ring (on right hand), $2,300, by Hoorsenbuhs. Shoes (price upon request), by Acne Studios. Shirt, $1,295, and pants, $745, by Emporio Armani. On Beomgyu: Jacket, $2,295, by Giorgio Armani. On Taehyun: Shirt, $1,250, by Balenciaga. Shirt, $1,650, by Saint Laurent by Anthony Vaccarello. On Yeonjun: Jacket, $4,650, and pants, $1,290, by Tom Ford. Necklace, $15,800, and earring, $470, by Shay Jewelry. Shirt, $1,990, pants, $1,650, and boots, $1,250, by Saint Laurent by Anthony Vaccarello.
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